Location: London, Cardiff, or Banbury (Hybrid Working)
Job Type: Full-time, Permanent
Salary: £36,600 – £40,000 per year
Visa Sponsorship: Available for applicants currently residing in the UK
Application Deadline: 23 June 9:00 AM BST
About WRAP: Leading the Circular Economy Movement
WRAP is a globally recognized environmental NGO dedicated to accelerating the transition to a circular economy—a sustainable economic model that rethinks how resources are produced, consumed, and managed. With a vision where Circular Living becomes the norm, WRAP champions innovative initiatives across food systems, plastics management, textiles transformation, and resource conservation.
Operating across the UK, USA, Australia, and projects in over 30 countries, WRAP collaborates with governments, businesses, NGOs, and citizens to deliver impactful change. Joining WRAP means contributing to sustainability leadership, influencing policies, and driving large-scale environmental action.
The Digital Marketing Specialist Role: Making an Impact with Data-Driven Campaigns
As a Digital Marketing Specialist at WRAP, you will be pivotal in delivering engaging, impactful digital campaigns that educate, motivate, and mobilize citizens toward sustainable behaviours. This role combines creativity with analytics, requiring you to craft content strategies, manage multi-channel campaigns, and continuously optimise for measurable outcomes.
You will thrive in a dynamic, collaborative environment where your insights and initiatives directly support WRAP’s mission to embed circular living into everyday life.
Location & Working Arrangements
Hybrid working model: blend of office and remote work
Office base options: London, Cardiff, or Banbury – contractually assigned to your nearest location
Flexible core hours to balance productivity and wellbeing
Collaborative team culture without a focus on presenteeism
Salary & Comprehensive Benefits Package
Competitive annual salary: £36,600 to £40,000 (dependent on experience)
Generous 10% pension contribution to secure your future
25 days annual leave plus bank holidays
35-hour working week with up to 13 flexi-days for enhanced work-life balance
Private medical insurance and life assurance
Access to employee wellbeing programs and continuous professional development
UK visa sponsorship available for eligible candidates already residing in the UK
Why Work for WRAP? The Culture and Impact
WRAP’s culture centres on collaboration, innovation, and impact. As part of the team, you’ll experience:
A values-driven workplace focused on environmental sustainability
Inclusive recruitment practices welcoming diverse backgrounds and perspectives
Supportive leadership encouraging learning, experimentation, and personal growth
Opportunities to work alongside experts in environmental science, marketing, and policy
The chance to contribute to global projects and international campaigns with real-world impact
Key Responsibilities of the Digital Marketing Specialist
Develop and Implement Comprehensive Content Plans
Design and execute creative content strategies tailored to WRAP’s diverse digital channels, including social media, websites, email campaigns, and online communities
Craft compelling messaging that raises awareness, educates, and inspires behaviour change aligned with circular economy principles
Collaborate with content creators, designers, and external partners to ensure consistent brand voice and messaging
Manage and Optimise Paid and Organic Campaigns
Plan, deploy, and optimise both paid and organic search and social media campaigns to maximise ROI and engagement
Use analytics tools to track campaign performance, extracting actionable insights and adjusting tactics in real time
Stay abreast of the latest digital marketing trends, tools, and technologies to keep WRAP’s campaigns innovative and effective
Analyse Data and Measure Campaign Success
Define and monitor key performance indicators (KPIs) to evaluate the effectiveness of digital initiatives
Generate detailed reports to inform strategic decisions and future campaign planning
Use A/B testing and other methodologies to continually refine messaging and channel strategies
Foster Collaboration Across Teams
Work closely with WRAP’s policy, communications, and project teams to align marketing efforts with organisational goals
Support wider organisational campaigns and events by providing digital marketing expertise
Act as a digital marketing champion within WRAP, sharing best practices and mentoring junior staff as needed
Who Should Apply? Ideal Candidate Profile
Proven experience in digital B2C marketing, including CRM, SEO, social media, content marketing, and paid advertising
Strong analytical skills with a data-driven approach to campaign optimisation and performance measurement
Proficient in digital design tools such as Canva and Adobe Express for creating engaging visuals
Excellent multitasking ability, able to manage multiple campaigns and deadlines simultaneously
Outstanding verbal and written communication skills, comfortable working collaboratively within cross-functional teams
Passionate about sustainability and eager to contribute to WRAP’s mission of circular living
Flexible, proactive, and adaptable to a hybrid working environment and evolving priorities
Required Qualifications and Experience
Relevant degree or equivalent experience in marketing, communications, environmental science, or related fields
Demonstrable track record in executing successful digital marketing campaigns
Experience using analytics platforms such as Google Analytics, Facebook Ads Manager, or similar
Knowledge of SEO best practices and paid media platforms
Ability to interpret complex data and translate it into clear marketing insights
Why Choose a Career in Digital Marketing at WRAP?
Join a Mission-Driven Organisation
Your work will directly influence behaviours that promote sustainability and help reduce environmental impact globally. This is more than a marketing role—it’s a chance to make a difference.
Hybrid Working and Work-Life Balance
With a flexible hybrid working model and generous flexi-days, WRAP prioritizes employee wellbeing and productivity.
Career Development and Growth
WRAP encourages ongoing professional development, offering training and learning opportunities that enhance your marketing and leadership skills.
Competitive Compensation and Perks
A solid salary package, pension contributions, private medical insurance, and other benefits demonstrate WRAP’s investment in its people.
How WRAP Supports Inclusion and Diversity
WRAP actively welcomes applicants from all backgrounds and identities. Regardless of age, race, gender, neurodiversity, ability, beliefs, sexuality, or personal preferences, everyone is encouraged to apply. The organisation is committed to creating an accessible recruitment process and offers assistance or adjustments as required.
The Application Process and Important Dates
Deadline: 23 June at 9:00 AM BST
Early applications encouraged; the role may close ahead of deadline if sufficient candidates apply
Applications should be submitted online through the WRAP careers portal
Candidates who pass initial screening may be invited to interviews, potentially including practical marketing exercises or presentations
Feedback and communication will be timely and respectful of all applicants
Final Thoughts: Propel Your Marketing Career with WRAP
The Digital Marketing Specialist role at WRAP offers a rare opportunity to blend professional marketing expertise with a commitment to environmental sustainability. With competitive pay, excellent benefits, hybrid working flexibility, and a culture of inclusion, this position is ideal for motivated marketers passionate about driving real-world change.
If you want to be part of a pioneering organisation shaping the future of Circular Living, this is your moment to apply.
Apply Now for the Digital Marketing Specialist Role
Ready to take the next step? Submit your application before the 23 June deadline and join WRAP’s mission-driven team. Use your marketing skills to inspire millions toward a more sustainable future.