Job Summary
Are you passionate about delivering high-quality content that people need?
Digital Health and Care Wales is looking for an enthusiastic and talented Senior Content Designer to join the User-Centred Design team. The role supports digital products and services in the Primary, Community and Mental Health directorate.
As a user-centred Senior Content Designer, the focus will be on making things easy for people to understand and use by designing how content is structured. Using evidence, the designer will ensure that users get the right content at every stage of their journey — from digital forms and navigation to button text, error messages, emails, and letters.
The aim is to put users’ needs at the heart of the work and make interactions with Digital Health and Care Wales products and services as simple as possible.
- Employer: Digital Health and Care Wales
- Job Title: Senior Content Designer
- Location: United Kingdom
- Salary: £48,527 to £55,532 per annum
- Job Type: Full-time, Permanent
- Working Pattern: Full-time, Flexible working
- Band: Band 7 (Agenda for Change)
- Closing Date: 03 September 2025
Main Duties of the Job
At this role level, a Senior Content Designer will:
Act as a lead specialist in content design, making decisions and coaching colleagues within the team and wider Community of Practice.
Take responsibility for content quality, mentoring content colleagues.
Review the work of others to assure quality.
Lead on content projects.
Engage with and contribute to the User-Centred Design community.
Advise and coordinate staff individually or in groups.
Deliver through others, directing and critiquing their work.
Guide others on the best tools and methods to use.
Assure the quality of content from junior colleagues, coaching them to improve.
Apply Agile methodology and mindset in a fast-paced environment.
Work iteratively and flexibly to enable rapid delivery.
Take risks, learn from mistakes, and adapt.
Plan and organise complex content design activities balancing conflicting business needs.
About Digital Health and Care Wales
Digital Health and Care Wales (DHCW) is part of the NHS Wales family, playing a key role in transforming health and care services through technology and data.
The organisation supports frontline staff with modern systems and access to patient information, while empowering the people of Wales to manage their own health through digital NHS Wales services.
Working at DHCW offers:
Flexible working
Competitive salary
28 days of annual leave plus Bank Holidays
Career development opportunities
Recognition of staff as the most valuable part of the organisation
“Join a game-changing, life-saving team and make a real difference to health and care services in Wales.”
Job Description & Responsibilities
Lead the design and implementation of strategies, evaluating their impact against business and user needs.
Put accessibility at the heart of content design, encouraging others to do the same.
Understand end-to-end journeys and how content is shaped within them.
Moderate content in draft and published forms, ensuring it can be re-purposed.
Identify journey fixes and content improvements.
Ensure regular review and evaluation of content for continuous improvement.
Understand publishing risks and manage them effectively.
Negotiate with and influence stakeholders, managing relationships effectively.
Remove blockers and support decision-making.
Build long-term strategic relationships with stakeholders, balancing mutual commitments with user needs.
Collaborate with user researchers and performance analysts to advocate for users.
Evaluate both quantitative and qualitative data.
Deliver outputs that provide value for money.
Note: The ability to speak Welsh is desirable. Welsh and/or English speakers are equally welcome to apply.
Person Specification
Qualifications / Knowledge
Essential
Master’s degree in a relevant professional field (or equivalent qualification/experience)
Evidence of higher-level education and/or training
Knowledge through practical experience at this level across a range of procedures and practices
Evidence of continuous professional development
Desirable
FEDIP Senior Practitioner or equivalent advanced professional qualification
Relevant certifications (e.g., MISTC)
Knowledge of NHS, healthcare systems, or sectoral variations
Experience
Essential
Practical content design experience across the end-to-end user journey
Experience in developing content strategy for large-scale problems or high-profile events
Ability to translate technical data into content that meets user needs
Experience of complex projects in fast-paced, agile environments
Ability to present data and information in accessible formats
Desirable
Proficiency in software for data capture, creation, and manipulation
Coding knowledge for program creation
Understanding of web standards, SEO, cross-browser layouts, and metadata
Multimedia and Active-X control experience
Skills & Attributes
Essential
Creativity in problem solving
Strong attention to detail and quality standards
Effective communication across diverse communities
Teamwork and collaboration skills
Delegation and follow-up skills
Ability to monitor progress and escalate issues
Desirable
Welsh language skills at level 1+ (understanding, speaking, reading, writing)
Additional Information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and requires a Disclosure and Barring Service (DBS) check for previous criminal convictions.
Certificate of Sponsorship
Applications from job seekers requiring Skilled Worker sponsorship are welcome and will be considered equally.
From 6 April 2017, Skilled Worker applicants applying for entry clearance must provide a criminal record certificate from each country where they have lived for 12 months or more (in the past 10 years). Adult dependants are also subject to this requirement.
How to Apply
If you’re interested in this role, visit the official website for more information — click here to apply now.